Hey There!

I’m Sarah Maxwell
aka The Chief of Startups
STUFF to know...
01. I’ve lived through the worst so you can become the best.

02. I’m able to see what other’s can’t (opportunities, pitfalls etc).

03. I’m exceptionally resourceful and beyond creative.

04. I’m dynamic, compassionate, and light-hearted.

05. I’m dedicated to building healthy companies from the roots up.

After a decade taking startups from zero to one, I'm finally sharing my secrets. Do you want in?

I’ve had a front row seat on a couple rocket ships (like Uber) and played my part in disrupting (more than a few) industries. 

From Apple to Zoom, I’ve influenced the brands, products, and policies at our most beloved and innovative companies. And yours could be next! 

COS Instagram Posts (5)

What is Chief of Stuff?

At Chief of Stuff, I’m committed to empowering entrepreneurs with tools and direct insights to supercharge your journey. And I’m uniquely placed because I’ve been building startups my entire career. Plus toxicity is not innovation nor required to be successful.

My goal? To empower you to build a business that’s healthy, fulfilling, and true to YOU.

01.
Live Workshops

Hear directly from me and other "Chief Experts" on essential startup topics

02.
Digital Academy

Self-paced courses and deep dives to fast track your knowledge base and give you confidence.

03.
Founder Coaching

Personalized strategy sessions designed around your unique business needs.

04.
Podcast & Media

Engaging conversations and interviews at the intersection of tech and pop culture.

As Seen In

My clients and companies are changing the game and are regularly featured in top global outlets

Founder Fundamentals

My "Founder Fundamentals" Digital Academy focuses on the core areas that I've consistently had to fix at every startup.

Learn these critical essentials and you'll not only seamlessly build and scale, but you'll also be able to actually enjoy the journey of entrepreneurship.

Communications

Learn how to build brands through storytelling, meaningfully engage with media, and communicate effectively.

People Ops & Talent

Strong business are based on strong teams. Learn how to hire better, let go quickly, and retain top talent.

Data & Growth

Momentum is key to driving success for your startup. Learn how to make data-driven decisions without drowning in it.

Investor Relations

Manage your investors, deliver shareholder value, and leverage your network to maximize opportunities.

Upcoming Workshops - Starting at $175

A good comms strategy will set you apart. First we’ll demystify comms and then you’ll learn how to cut through the noise, reach customers, attract investors, and drive growth with a solid plan.

In this workshop I’ll share the secrets to delivering captivating pitches that resonate with investors. You’ll also learn how to master the art of persuasion and position your startup for funding success.

DAU/MAUs are old news. In this session we go beyond vanity metrics so that you can  determine the crucial metric that drives your startup’s growth strategy and guide your decisions and fuel sustainable expansion.

Publishing is rapidly changing. In this session, you’ll learn the basics of the media relations and how to engage with journalists to amplify your brand’s story and reach your target audience. 

Embrace your role as the face! This session will give you the practical tools you need to cultivate your story, present with clarity, and gain confidence when publicly representing your company.

In a remote work environment connection is key. Explore strategies to foster a cohesive team culture, where shared values and goals inspire collaboration and drive your startup forward.

#LAUNCHING SOON

Founder Fundamentals Digital Academy

Launching in April, my 8-week self-paced program will give you everything you need to be the

“Chief of ________________”

Sarah's strategic insights and wisdom are game-changers for startups. Learn from her; it's a proven shortcut to success!
James Green
Co-Founder of Appetite App

#PODCAST

Bored Meeting
by Chief of Stuff

Each week join me and my spirited team along with a diverse group of “Chief Experts” as we embark on deep dives on emerging tech, explore change makers, and provide commentary on pop culture & trends.

Each “Bored Meeting” episode offers intellectual exhilaration infused with a playful twist. Tune in today and discover what STUFF sparks your curiosity.

Top Episodes

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